Sales and marketing project

Brief Project Summary (up to 700 words) Please summarise your research in non-specialist language. 

Please describe where relevant:

Methodology (please describe what you plan to do as opposed to providing a background in your chosen methodology)

Theoretical approaches 

Research questions

Details of participant population (recruitment, inclusion and exclusion criteria

Please explain the potential value of your research to society and/or the economy and its potential to improve knowledge and understanding.