sales and marketing

Lesson 4

Activity 1: Case Studies on Nike and Samsung

Reflect on the marketing strategies used by Nike and Samsung.  Analyze their marketing strategies. 

Focus on:

1. What does each company do? What products are they marketing and advertising?
2. What are their marketing strategies?
3. What mistakes or failures helped them succeed?
4. How do they use technology?
5. What are the effects?

Activity 2: Marketing Strategies

Decide on a set of strategies for marketing your product or services. This is a preliminary list but it should reflect your product or service.

Reflect back on your market segmentation and target market to brainstorm strategies that might work.

Write up submit your company's marketing strategies in a 1-2 page report. Submit ONLY this report here for grading.