sales and marketing

 

Task 6 Advertising and the Role of Technology

Investigate Advertising.

1. Read ebook Chapter 18 - Advertising, Sales Promotion, and Public Relations
2. Work through the Lynda.com tutorial Advertising Fundamentals
   1. Getting Your Message to Market
   2. The Minimum Viable Marketing Plan
   3. Working With Partners
   4. Advertising in Larger Companies
3. Watch
4. Watch

Investigate use of social media for advertising and connecting with customers.

1. Read ebook Chapter 19 - Using Social Media to Connect with Consumers
2. Complete the Lynda.com tutorial on Pinterest for Business. Download the Pinterest Checklist from the Important Documents site. You will need this during the Lesson as your marketing team designs you advertising campaign.
3. Complete the Lynda.com tutorial Facebook Advertising Fundamentals.

Investigate Online Marketing

1. Complete the Lynda.com tutorial on Online Marketing Fundamentals

Review the H+ Sports pdf worksheet as well as the three example worksheets for H+ Sports - the marketing strategy worksheet, the customer strategy worksheet, and the business strategy worksheet. Using these as your examples, complete worksheets for the company agreed on by your team.   Submit the four completed worksheets here for grading. Also, post to your team room for discussion in Lesson 6.

H+ Sports.pdf
Marketing Strategy Worksheet.pdf
Customer Strategy Worksheet.pdf
Business Strategy Worksheet.pdf
Customer Strategy Worksheet Example.pdf
Business Strategy Worksheet Example.pdf
Marketing Strategy Worksheet Example.pdf

 Submit the Four (4) Completed Worksheets Here