ROKU EXTERNAL / INDUSTRY ANALYSIS

PURPOSE OF ASSIGNMENT

Evaluate an organization’s strategy, environment, and internal activities using appropriate analytical frameworks (e.g., industry analysis, VRIO, value chain analysis, corporate-advantage concepts) for the purpose of providing recommendations for how a firm can improve its performance relative to its competitors;

Generate viable options to specific strategic decisions (e.g., industry positioning, competitive advantage)

ASSIGNMENT INSTRUCTIONS

After reading chapter 4 and the Roku case, prepare your answers in a .doc or .pdf to the following questions.  You will not need to do any additional research other than the case, videos, and website link provided.

1. Apply the VRIO framework to determine whether Roku has a competitive advantage. If so, is its competitive advantage sustainable? Why or why not?
2. Was advertising the best business model?
3. Should Roku try to remain neutral, or should it follow Apple, Amazon and others with investments in more proprietary content?
4. Should Roku stay the course and remain focused on building the installed base of Connected TVs and drive advertising?
   

FORMATTING AND STYLE REQUIREMENTS

• Submissions should be no longer than 3 pages in length.
• Double-space, 12 point font
  
• No title page or bibliography needed
• Format as .doc or .pdf