RLMT620 Week 5 Paper

Question #1

How are manufacturer/supplier relationships governed by solidarity norms and economic incentives? Do you think Kumar, Heide,& Wathne (2011) are correct in their conclusions about this relationship? (Do some research to support your answer.)

Answer

Question #2 

Do strong solidarity norms, in an upstream supplier relationship, affect internal incentives within a downstream manufacturer? (Note: This is one of the findings of the Kumar et.al. (2011) paper)

Answer

(Please see attachment for assignment)