review on hbr course pack

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 Using your HBR coursepack, review the following articles in the coursepack:

  • The Female Economy
  • Customer Value Propositions in Business Markets
  • Getting Brand Communities Right

 Following your review, share a 750-words minimum (it is fine to go over) synopsis of the strategic marketing concepts discussed.  This posting should not be a series of articles reviews.  Instead, it should be a synthesis of the readings continuing with the overarching theme, "Strategic Marketing," in mind.  

  • 6 years ago
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Dr. Sophie Blake
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