Response to Thank You for Smoking Opening Scene

 Analyze the use of fallacies in the opening scene of Thank You for Smoking (where Nick Naylor is on the Jenny Jones Show). https://www.youtube.com/watch?v=yrxRCTUt6OY Which fallacies does Nick use? How and why are they useful in "winning" his argument? Use the materials about fallacies and bad arguments as a resource.  

How do his arguments appeal to ethos, pathos, and logos? Explain

Attached are the resources.