RESEARCHING INDUSTRY FINANCIAL STATISTICS ASSESSMENT ACTIVITY

Purpose of Assignment

The purpose of this assignment is to allow  the students an opportunity to complete their financial evaluation of a  company using the financial research database Plunkett Research Online.  Plunkett Research Online provides in-depth analysis of a company's  financials, comparisons to industry averages, a list of top executives,  how the company compares to other competitors in terms of revenue,  number of employees, market capitalization and other key financial  metrics. 

Assignment Steps 

Resources: Plunket Research Online located in the Week 3 Electronic Reserve Readings; Microsoft® Excel®

Access the the Plunkett Research database in the University Library by following these steps:

1. Click on the University Library link.
2. Click "Company Directories and Financials" under Library Resources.
3. Click "Plunkett Research Online" under Company Directory and Financials.
   
4. Review the following "HOW TO USE" videos: 
   • Plunkett Research Online Overview
   • How to Export Company and Exec. Lists
   • How to Build-a-Report
   • How to Use Industry Analytics
   • How to Research an Industry
   • How to Use Company Profiles
5. Click "Research A Company."
6. Select a company (i.e. Walmart) and input into the Search Box.
7. Scroll through the search results to choose the correct company.
8. Click the link to the company profile (in blue). 

Review the Company Profile and answer the following questions in Microsoft® Word:

• Where does the company rank in terms of Total Revenue when compared to its competitors?
• Where does the company rank in terms of Net Income when compared to its competitors?
• Where does the company rank in terms of Return on Assets when compared to its competitors?
•  Save the Company Profile as a PDF document.  
• THE COMPANY CHOSEN IS "AMAZON"