Research paper

This is the major assignment for the course. Please incorporate the consumer behavior topics reviewed and discussed throughout the course and research an organization of your choice and describe the consumer behavior marketing strategy. Examine the products or services, address the critical marketing strategy related to consumers and how decisions are made. Examine how marketing leadership determines what the consumer demand is and how market share is the key strategic imperative.

Write a 8-10 page APA formatted peer reviewed research paper. Please submit assignment to SafeAssign. 5-7 references required.