research paper

 Guidelines:

 Social Media advertising plan for your own consumer coffee brand

1. Up to four people to a group
2. 4,400 words minimum. Due date December 10, 2020
3. Minimum 8 in-text references. APA 6 Style
4. Include pictures, charts, graphs, videos and/or as necessary.
5. The assignment will be checked for originality by TurnitIn

Outline

·  Campaign Name: (Make  the campaign name catchy, unique, and easily identifiable so your team can get behind it)

·  Campaign Description: (What is the purpose of your campaign? Explain in 2-3 paragraphs what the inspiration behind your campaign is, how it aligns with your company initiatives, what customer problems you're solving, and what the final deliverables of the campaign will be)

·  Product (4 P’s)

·  Target Market

·  Goals and ROI: (Increase brand awareness, profit, sign-ups, product awareness, etc. — be sure to identify and quantify it)

·  Advertising platforms

For each ad you intend to run in this campaign, you should provide the following:

Platform name

Ad type

Description of the ad

Timeline

Budget

For example, your content in this section might look like this:

Platform #1: YouTube

Advertisement Type: Video

Description of Ad: A 15-second pre-video ad. The video will be an animated look at our new app with a link to the app store at when someone clicks.

Timeline: July 1 – July 31

Budget: $10,000

·  Develop your timeline for 2021

·  Budget campaign 

·  References