Research Paper

It is a writingintensive project designed to give students who are interested in public relations the opportunity to polish their skills as a PR officer for an organization facing a public relations challenge. The first third of the project will be a statement of the problem(s) facing the organization and why it merits further analysis. The second phase of the project will include a revision of the first section, plus the addition of a larger section describing the courses of action recommended by the student. The final third of the project will incorporate any revisions to the second part of the project, plus a Power Point presentation detailing the nature and scope of the problem, as well as the student’s recommended solutions and their expectations of the results. Specific dates and point values for each section of the QEP Signature Assignment are located in the Course Requirements and Assignments section of the syllabus. All parts of this project must be produced in Microsoft Word. The text must be double-spaced, have one-inch margins, and be in either 12-point Times New Roman, Calibri, or Arial font.

This challenge must be real and not yet solved: it cannot be hypothetical.  Consequently, you will need to scan news sites for a company, organization, or group that is undergoing one or more struggles that could be helped with the assistance of a qualified PR firm (like the kind you own).  

To adequately complete Part 1 of the Signature Project , I need you to provide me with (1) relevant information about the organization/business/group you are interested in aiding with your PR skills; (2) a brief history of the organization/business/group; and (3) the nature of the problem/challenge facing them; and (4) why the challenge merits the use of a PR firm to assist it.  All this should be done in 3-4 paragraphs spanning a total of 2-3 pages, and using the text and font guidelines already mentioned.