Research Paper

Assignment Instructions

Course Objective:   Develop the skills to assess the success of the plan.

Instructions:

1. Make sure you use adequate, credible and reliable APA source citations to support your work.

2. This strategic plan will incorporate what you have learned over the past 7 weeks.  Your company selection must be listed on either the NASDAQ or NYSE.

3. You may review the sample strategic plans shared in the resource section and use them as a guide in developing your strategic plan. Please keep in mind that you must still meet the 20% similarity scan requirements upon submission. DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE. (See attachment)

Strategic Plan must include the following:

Proper APA format with headers, in-text references, reference page, 1' margins (use template provided below)

· Executive Summary

· Company Overview (with ticker symbol)

· Company History

· Products and or services

· Operations

· Vision

· Mission Statement

· Corporate Values & Culture

· SWOT Analysis

· Competition

· Management team/Leadership

· Financial Outlook

· Strategies

· Conclusion

· min 5 scholarly resources required

· Essay format; not bullet format.

· **Minimum 7 full pages of content (Word Document) of strategic material (does not include cover page, executive summary nor reference pages)**

· **all charts, graphs and pictures are to go in appendix (not a substitute for content)

· ***Once you submit your document to the assignment folder it will automatically be loaded to TURNTIN.COM within the course** NOTE: Strategic Plan must return a similarity scan of 20% or less (the following will be excluded: headers, bibliography, etc. prior to instructor grading paper – focus on content of scan percentage)**