Research Discussion

Research Discussion # 1

TOPIC:

Select a company mentioned in our chapter 1 reading (Padgett & Loos).  Considering the three key forces driving the new marketing realities,  design a two-paragraph plan of how your chosen company is likely to  change in the future. What other major trends or forces might affect  marketing for this company?

Two citations/references (in addition to the text) are required for this engagement.

PROFESSOR'S GUIDANCE FOR THIS WEEK'S RD:

Finding  new customers is important for any business but does exempt a business  from taking care of their current customers. Current customers are more  open to make additional purchases Immediately after a previous pleasant  sales experience.  Research has suggested that it is 7 times more  expensive to sell to a new customer as compared to a returning customer  (Ahmad & Mohsin, 2012).  The relationship you establish with your  customers is instrumental in ensuring a favorable after-sales service  for your company. There are a number of different approaches to building  customer relationships. Marketing to those your pre-existing customer  base is just as important as the strategy utilized to attain new  customers. 

Ahmad,  S., & Mohsin Butt, M. (2012). Can after sale service generate brand  equity? Marketing Intelligence & Planning, 30(3), 307-323.

NOTE:

1. Post your 500-700 word answers by Wednesday 11:55 pm to earn a maximum of 14 points. 
2. Offer  at least two 300-400 word comments (replies) to posts from your peers’  discussions by Sunday 11:55 pm to earn a maximum of 8 points each

Be  sure to proofread carefully (Use Grammarly - the premium version! Make  sure your writing score is more than 90) and cite your sources (APA 7.0  ed)