Research Assignment on Market Characteristics
2,000-2,500 words (30%) originally due on or before Friday 27 March, now extended on or before Monday 20 April. PLEASE NOTE THAT YOU ARE WELCOME TO SUBMIT BEFORE THE 20 APRIL IF YOU WISH. Answer ONE of the following topics as a short market profile report of a standard that would be prepared for an international or national tourism agency: 1) Aviation is a major problem with respect to growth in tourism-related emissions and presents a potentially significant issue for the positioning of New Zealand tourism. Write a briefing paper with respect to international and New Zealand related growth in aviation. Use statistical information to illustrate where appropriate. 2) Cruise ships have been recognised as posing significant environmental issues in terms of pollution, biosecurity and emissions. Write a briefing paper with respect to international and New Zealand related growth in cruising. Use statistical information to illustrate where appropriate. 3) How seasonal is tourism in New Zealand? Write a briefing paper that outlines the seasonal nature of different international and domestic markets in New Zealand. Explain the nature of these patterns and their implications. You must use statistical information to illustrate and support your arguments where appropriate. Please remember that in a briefing paper it is also important to point out where data and/or forecasts are not readily available. In addition to following the guidelines below, especially with respect to referencing, also ensure that the structure is clear and logical. Ensure that you use headings and sub-headings where relevant to focus the reader on the main themes you have identified. An example of a briefing paper is available to you on Learn together with this assignment. We have provided a ″good″ and a ″bad″ version of the same briefing paper. IF YOU OPEN THIS ASSIGNMENT AS A SEPARATE FOLDER YOU WILL SEE THEM AT THE BOTTOM AVAILABLE FOR DOWNLOAD. TOGETHER WITH A BRIEF AUDIO COMMENTARY. Tables and Figures must be used as appropriate and will not be included in the word count. References are included in the word count. Reference style must be in APA 7th format (no other style of referencing is acceptable). Please make sure you provide full referencing information. Headings and sub-headings should also be used as appropriate. Because assignments must be submitted electronically on Learn as doc or docx files (no other format is accepted) the submitted version can be either single or 1.5 spaced. Please allow at least a 2.5-3 cm margin. It is also suggested that you use single or 1.5 spaced 10-12 point font and make sure that the cover page has your name, ID, email address and the topic you are discussing clearly identified. Marks will be deducted for not following instructions with respect to submission and presentation. Other specific advice includes: - An obvious thing to do in all of the questions is to provide a clear definition of key concepts. But please use relevant academic or regulatory definitions not something from online dictionaries! - One of the important skills this assignment (and course overall) seeks to develop is being able to locate and identify relevant data and then represent it for a specific audience. Please remember that the library is also very keen on helping you find resources in the library or online if you cannot find them in the catalogue or online yourself.
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