Report Structure Alpha Marketing

Brand to use: Christian Dior 

Structure:

1. Analysis Of The Macro And Micro-environment of the brand. 

2. Positioning Strategy Of The Brand: Target Customer(Pen Portrait) 

3. Competitor Analysis. 

4. Critical evaluation of the marketing communications strategy of the brand 

Supporting the development of the individual report, using relevant PRIMARY and SECONDARY RESEARCH 

Please see attached document.

800 WORDS

Please include reference list