Report

Assessment 3: Report

Due date: Week 6 (Monday 11:59pm)

Group/individual: Individual

Word count/Time provided: 2000 Words

Weighting: 25%

Unit Learning Outcomes: ULO 1, ULO 2

Assessment 3 Detail

For this assignment students should perform a critical analysis of the ten (10) e-commerce

websites listed below.

1. Zara - A global fashion retailer known for its fast-fashion approach, offering trendy clothing,

accessories, and shoes. http://zara.com

2. H&M - Another global fashion retailer offering affordable fashion for men, women, and children,

with a focus on sustainability. http://HM.com

3. Newegg - A leading tech-focused e-retailer in North America, offering a wide range of computer

hardware, software, and consumer electronics. http://newegg.com

4. B&H Photo Video - A retailer specializing in photography, video, audio, and tech products,

known for its extensive product reviews and expert advice. http://BHPhotoVideo.com

5. Wayfair - An e-commerce platform focused on home goods and furniture, offering a vast

selection of items for every room in the house. http://wayfair.com

6. IKEA - A global leader in affordable home furnishings, known for its minimalist designs and flat-

pack furniture. http://IKEA.com

7. Net-a-Porter - A luxury fashion retailer offering designer clothing, shoes, and accessories for

women, with a focus on high-end brands. http://Net-a-Porter.com

8. Farfetch - An online luxury fashion retail platform that connects consumers with designer brands

and boutiques around the world. http://farfetch.com

9. Barnes & Noble - A major bookseller offering a wide range of books, eBooks, magazines, and

educational materials. http://BarnesandNoble.com

10. Wordery - A UK-based online bookstore offering an extensive collection of books with free

worldwide shipping, making it a strong alternative to Book Depository. http://Wordery.com

PART A: Scoping Literature Review

Perform a short scoping literature review of what makes what is e-commerce sites successful

and what are important critical factors that make e-commerce sites successful. As part of

your research, you should cite at least five reference articles in your review. You may include

factors listed in the Australian Post report on e-commerce (links below).

1. https://auspost.com.au/content/dam/auspost_corp/media/documents/ecommerce-

industry-report-2022.pdf

2. https://auspost.com.au/content/dam/auspost_corp/media/documents/ecommerce-

industry-report-2023.pdf

Part B: Critical Factors

For example in your review you may include but not limited to factors such as the web site

design, ease of use, information quality, trustworthiness, security, payment options and social

network presence. You need to clearly list each factor and discuss why each factor is

important, with some links to websites that reflect that factor.

Part C: Evaluation Matrix

Create an evaluation matrix based on the factors you uncovered in your literature review.

You should group similar attributes in a few key categories. It is important to include a

quantitative method for evaluating each attribute such as a score out of 5. Use your

evaluation matrix to critically appraise ONLY the e-commerce sites listed in this

assignment.

Please read the following article on how to setup a scoring matrix:

https://www.lucidchart.com/blog/how-to-make-a-decision-matrix

This task is worth 30% of the entire mark therefore make sure you address it.

Part D: Discussion of Sites and Scores

After completing the matrix for each of the sites, you need to justify why you gave the scores

including examples of best practice, and comparisons between the same attributes on

different sites. As part of the discussion, you may refer to additional sources and provide

links to appropriate sections of those sites to highlight good or bad design.

Part E: E-Commerce Site Improvements

For the lowest scoring website in your analysis in Part B, suggest a number of improvements

to the e-commerce site. You should address the criteria which have scored the lowest points,

for example you could suggest improvements to their home page layout or improve the

shopping trolley purchase experience. You must demonstrate in this task a good

understanding of the criteria and be able to justify the improvements you have suggested.

This task is worth 30% of the entire mark therefore make sure you address it.

Academic Skills:

The report should be presented professionally, have a cover page, table of contents,

introduction include Part A literature review and Part B evaluation of the 10 websites. In the

appendix you should place your final evaluation matrix. References should be included using

the Harvard method.

Academic Integrity:

Please be aware that Assignments with a similarity rating above 25% will be investigated

and may result into reporting for academic misconduct with a risk of a FL grade for the

assignment and/or the subject. AI generated content should not be included in your work.

Always create your own work and do not use any other work without proper paraphrasing

and referencing.

Assessments 3 Marking Criteria and Rubric

• The assessment will be marked out of 100 marks and will be weighted 25% of the total unit

mark.

• The marking criteria and rubric are shown on the following page.

AI can be used in the initial stages of the assessment for

brainstorming, generating ideas, clarifying concepts

and creating structures. No AI content is allowed in the

final submission. Students may continue to use

spelling/grammar checkers (e.g. Microsoft spell-check)

and referencing software.

Assessment 3 Marking Criteria and Rubric

Marking Criteria Not Satisfactory (0-49% of the criterion

mark)

Satisfactory (50-64% of the criterion

mark)

Good (65-74% of the criterion

mark)

Very Good (75-84% of the criterion

mark)

Excellent (85-100% of the criterion

mark) Part A: Literature Review

(10 marks)

Literature review of

state of the art in E-

Commerce.

Limited evidence of reading

and/or poor synthesis of

information. The attributes

identified are poorly linked

to E-commerce.

A satisfactory attempt is

made to synthesise existing

research relating to E-

commerce, and to identify

attributes for success. Some

major gaps in the depth and

scope of the literature

review.

A thorough attempt is made

to synthesise existing

research relating to E-

commerce, and to identify

important attributes for

success. Some gaps in the

depth and scope of the

literature review.

The literature review is

comprehensive, relevant and

demonstrates the ability to

synthesise information and

to critically reflect on

existing research. The

identified attributes are well

connected to E-commerce

and to the synthesis of the

literature.

The literature review is

extremely comprehensive,

relevant and demonstrates an

outstanding ability to

synthesise information and

to critically reflect on

existing research. The

identified attributes are very

clearly connected to E-

commerce and to the

synthesis of the literature.

Part B: Critical Factors

(5 marks)

Identification and

discussion of selected

critical factors

Critical factors not

identified, or they are very

poorly related to E-

commerce.

A few critical factors

identified and connected to

E-commerce with some brief

discussion.

Several critical factors

identified with clear

connection to E-commerce

and includes some reasoning

for decisions.

Several critical factors

identified with clear

connection to E-commerce,

good reasoning for

decisions, and good

references to literature.

Many critical factors

identified with excellent

connection to E-commerce,

high quality reasoning for

decisions and very well

referenced to literature.

Part C: Evaluation Matrix

(30 marks)

Construction and

completion of

evaluation matrix,

with categories for

selected factors and a

scoring system. 10

sites are evaluated.

Matrix contains less than 5

general factors that do not

give a useful outcome.

Scoring system is not

present or is ineffective.

Matrix is basic with a small

number (around 5) of

general factors and an

adequate scoring system.

Matrix contains a good

number (5-10) of factors and

a mixture of specific and

general factors. Scoring

system is effective.

Matrix contains a good

number (around 10) of

mostly specific factors and

an effective scoring system.

Matrix is very well

constructed with over 10

logical and specific factors

and a very effective scoring

system.

Part D: Discussion of Sites

and Scores

(15 marks)

Effective discussion

of pros/cons of each

site

Scores and discussion are

poorly aligned or missing.

Very little explanation

provided for scores.

Scores and discussion are

somewhat aligned with some

discussion of the reasons for

scores.

Scores and discussion are

mostly well aligned with

some basic justifications

provided for scores.

Scores and discussion are

very well aligned with good

justifications provided for

scores.

Scores and discussion are

perfectly aligned with strong

justifications provided for

scores.

Part E: E-Commerce Site

Improvements

(30 marks)

Suggested

improvements/best

E-commerce practice

Few or no improvements

provided. No links made to

evaluation or E-commerce

practice.

Some improvements

discussed in relation to the

evaluation and basic

connections made to E-

commerce practice.

Good discussion of the

evaluation and

improvements; some useful

links made between the

evaluation and E-commerce

practice.

Thorough discussion of the

evaluation and

improvements; clear links

made between the evaluation

conducted and best practice

in E-commerce.

Comprehensive discussion

of the evaluation and

findings; In-depth

improvements such as use of

wireframes and new design

work, where ideas are

directly drawn from the

evaluation conducted and E-

commerce best practice.

Academic skills

(10 marks)

Quality of writing

and referencing

Poor ability in report

writing, with several gaps in

the quality of written

expression and presentation.

Several major referencing

errors or absent referencing.

Some major gaps evident in

the quality of written

expression and presentation.

Significant further work

needed in report writing

technique, improvement

needed in the formatting of

references and citations.

Some gaps evident in the

quality of written expression

and presentation. Further

work needed in report

writing technique, including

some minor issues

formatting of references and

citations.

Quality of written expression

and presentation mostly

conforms to academic

standards relating to clarity

of expression, syntax,

grammar, and punctuation.

No significant gaps in

referencing technique using

the Harvard referencing

system.

Quality of written expression

and presentation is excellent

and conforms fully to

academic standards relating

to clarity of expression,

syntax, grammar, and

punctuation. No gaps in

referencing technique using

the Harvard referencing

system.