Pestel Analysis

Read Chapter 3 and view the required videos on PESTEL Analysis and the Five Forces Framework.

Select one of the cases from Part 2 of the Thompson (2020) textbook to analyze the six components of the Macro-Environment and the Five Forces Model.

For this assignment:

• Prepare a brief PESTEL Analysis for your selected case from Part 2 of our Thompson (2020) text.  You must address all six elements.
• Prepare a brief Five Force Analysis as presented in our Thompson (2020) text for your selected case. Address all five forces.

• Your analysis must be driven by facts, research, and data.
• Your analysis should be 500 words or less.
• Incorporate at least one course (our text) and one non-course scholarly/peer reviewed source in your paper.
• Create Level1, 2 and Level 3 APA headings for each portion of the analysis.  
• All written assignments must include a coverage page, introductory and concluding paragraphs, reference page, double-spaced and proper in-text citations using APA guidelines.

Resources:

https://www.youtube.com/watch?v=bYn4CyL3r5w#a

https://youtu.be/Dfp23xSqpdk

 http://w3.salemstate.edu/~edesmarais/courses/470general/semesters/Archived%20semesters/Fall%202010/3.%20Evaluating%20a%20Company's%20External%20Environment.pdf