Reflection, Discussion and Research paper

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Chapter 11: Communication


Reflection and Discusssion

Learning Objectives:


Describe the functions and process of communication.

Contrast downward, upward, and lateral communication through small-group networks and the grapevine.

Contrast oral, written, and nonverbal communication.

Describe how channel richness underlies the choice of communication channel.

Differentiate between automatic and controlled processing of persuasive messages.

Identify common barriers to effective communication.

Discuss how to overcome the potential problems of cross-cultural communication.


Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.


Also, provide a graduate-level response to each of the following questions:


You have recently been promoted to district manager of a large scale restaurant chain which specializes in affordable meals in a pleasant environment. In accordance with management objectives, you are responsible for increasing sales of appetizers by 20 percent by the next quarter for the 15 locations in your area. Keeping channel richness in mind, how will you make contact with the restaurant employees to facilitate the sales increase?


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