Readings

Read the articles and in a well crafted essay, not to exceed 3 pages, address the following questions.

The submission slot will be in week 12.

QUESTIONS: 
1. Why is Procter & Gamble looking for new business opportunities in Iran?  What other opportunities are attractive?

2. What product sale did P&G's Swiss determine to be profitable in Iran?

3. What strategy did P&G's subsidiary use to do business for more than a decade in Iran?

4. How does P&G's subsidiary plan to increase sales in Iran?

5. Will this strategy work in other areas such as India and Pakistan?

Attachments

• India Packaging.docx  Actions
• Foreign Market Entry P&G-article.docx