Reading Open Discussion #1

First: Museum of Innovation Failures.

Read Van Wulfen, pp. 176-177. Identify an innovation failure not mentioned in this section of the book. Research that product and describe why you feel the product failed. Bring in and cite at least 3 outside sources and include images.

Second: For the following projects:

The Hughes HFB-1 (H-4) Hercules

Google Glass

Elizabeth Holmes and her startup Theranos

Discuss the failure reasons. What could the company have done differently? Would that have helped? Why or why not?