Read through the below post and provide any on of the following: APA format 250 Words.

Read through the below post and provide any on of the following: APA format 250 Words.

.Ask a probing question, substantiated with additional background information, evidence or research.  

· Share an insight from having read your colleagues’ postings, synthesizing the information to provide new perspectives.  

· Offer and support an alternative perspective using readings from the classroom or from your own research.  

· Validate an idea with your own experience and additional research. 

· Make a suggestion based on additional evidence drawn from readings or after synthesizing multiple postings.

Post:

Understanding the customer demographics is highly important than business organization realize. Most of the organizations usually aim for increasing their customer base but they tend to overlook the customer demographics requirements. Customer demographics can involve any specific information or statistical data related to target audience groups. These are the groups who would be purchasing or mostly likely preferring the products of the organization. Information related demographics include annual income, age, number of people in a household, gender, geographic location, occupation, marital status, ethnic background, race, purchasing habits, shopping patterns, values and opinions, general attitudes and other aspects. If an organization or a marketer intends to obtain information about the demographics and psychographics then a comprehensive research has to be carried out. Understanding the customer demographics not only enhances the effectiveness of business strategy but also enhances overall business (Lloyd, 2013)

Knowing the customer demographics facilitates to perform the marketing activities in better manner. It will provide a detailed information regarding the shopping habits. This information can be used for knowing the time and location for running the advertisements. Once the timing and location is known type of advertising can be decided for instance a physical of digital advertising. Once the type of advertising is known it is possible to tailor the marketing messages to perfection. Knowing about the customer demographics of a specific region will help in knowing the cost of living and household income. An example is in Atlanta it has been identified that median household income is around $46000 and is below the stage averages. It is clear for the marketers that offering pricey products or pricing the products high wouldn’t fetch anything. Marketing communication will focus on products which are priced less and which are suitable for these demographics groups.

Another benefit of knowing the customer demographics is it prevents the expensive errors during the marketing planning. Unsuitable and unsuccessful strategies can be eliminated for a better outcome. Once the demographics information is clear marketing activities can emphasize on the items customers are purchasing and avoids marketing of products which are rejected by the customers. Successful organizations have always researched about the demographics of their customer groups (Alton, 2014)

References

Alton, C., (2014) How customer demographics influence your business. Retrieved http://customerthink.com/how-customer-demographics-influence-your-business/

Lloyd, T., (2013) Understanding your customers: how demographics and psychographics can help. Retrieved https://extension.psu.edu/understanding-your-customers-how-demographics-and-psychographics-can-help