Read the the article and complete the 4 tasks. please do not share work.

 1 Map the research design used by Donato’s for new product development. 

2 Evaluate the Wassup meetings as an exploratory methodology to help define the research question. 

3 Evaluate the test market Donatos used. What were its advantages and disadvantages? 

4 What measurement scales would you have used on the survey that was part of the in-restaurant product tests?