Read and comment on Forbes article about the importance of proper messaging

Read this Forbes article about the importance of good messaging: https://www.forbes.com/sites/forbescoachescouncil/2017/08/14/want-people-to-perceive-you-as-valuable-start-with-how-you-message-them/#33a168930257 (Links to an external site.)Links to an external site.

Answer these questions in complete sentences:

What is the main idea of the article?

In your own words, what are the two main points given about how to make sure your message is appropriate and effective?