Read and answer the question

1.What would you say is Thompson’s SUBJECT in this essay? Is the subject sufficiently narrowed, in your estimation? Why, or why not?

2.Who is Raymond Loewy, and why does Thompson call him “the father of industrial design” (par. 1)? What is industrial design?

3.3. What is “MAYA” (par. 5)? the “mere-exposure effect” (7)? “optimal newness” (22)? What do these concepts have to do with each other?

4. How would you summarize Thompson’s THESIS? What makes things cool, and why?