Quiz

1.  Although all nine competitive priorities discussed in this chapter are relevant to a company’s success in the marketplace, explain why a company should not necessarily try to excel in all of them. What determines the choices of the competitive priorities that a company should emphasize for its key processes?  (100 words)

2.  Suppose that you were conducting a market analysis for a new textbook about technology management. What would you need to know to identify a market segment? How would you make a needs assessment? What should be the collection of services and products?  (100 words)