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Use book Consumer behavior building marketing strategy 13th edition

By David l mothersbaugh

Del I Hawkins 

Respond to the following in a minimum of 175 

Respond to the following in a minimum of 175 words:  

  • Describe TWO recent purchases you have made. What uncontrollable factors, if any, triggered problem recognition? Did they affect the desired state, the actual state, or both? What role does problem recognition play in the consumer-decision making process? 
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    Michelle GoodMan
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