Quick answer

Use book Consumer behavior building marketing strategy 13th edition

By David l mothersbaugh

Del I Hawkins In this week's reading, we learn what consumer behavior is, and why it's important. We also learn about the idea of value and how it relates to consumer behavior. 

Based on what you read, please explain, in your own words, the idea of value and how it relates to consumer behavior. Please also give one example of something you've purchased recently, and the value you got from it.