Questions

1. Select a major global industry, such as health care, food,  transportation and electronic products. Analyze why a company would want  to make its product sustainable? Does this increase or decrease  consumer need? How does this impact costs/economic considerations? Are  there any ethical considerations to be considered in a green marketing  campaign for the product?

2. A small local garden company which supplies both consumer and  landscaping materials is considering implementing sustainable practices  related to the products, chemicals and machinery use. What are some  advantages and disadvantages for a consumer/economic view regarding this  type of company, when implementing a sustainable business plan? Do the  economic costs outweigh the potential consumer attraction? Consider  financial, ethical, social, legal, and practical aspects of business. Could indirect green marketing be used?  Provide specific examples to  support your answers.