Question one

Weekly Post pick one item and explore - follow APA format writing style. 150 to 250 word count. (Replies are 100-175 words- with meaningful dialogue).

Sentiment (pp. 319-332):

Simply put what is Sentiment? How could a person or business greatly benefit from it?  

Thinking about Sentiment Analysis and Speech Analytics…

Pick a large company, which we might know (let’s say one of the top 1000 companies). How does a savvy company find ways to better to “listen” and improve their customers experience?  Add a reference link to support your findings.

 

Or

Social media analytics (pp. 380-386) companies provide integrated support that is helpful to many parts of a business.  List and briefly describe the best practices in social media analytics.   And

Social Network Analysis (pp. 373-377) can help companies divide their customers into market segments by analyzing their interconnections. Why is this important? What are some of the benefits a company can use?