question

Read the WSJ article titled:

Sexy-Ad Reel Shows What Tickles In Tokyo Can Fade Fast in France

https://www.wsj.com/articles/SB954465095801702132

1. Explain and discuss at least three key findings from the Leo Burnett Agency research study about sexual innuendoes in different countries.
2. Based on the findings of this study, what recommendations would you make to a client who expressed an interest in developing an ad with a sexual theme?
3. Evaluate the strengths and weaknesses, advantages and disadvantages of Strawberry Frog’s management strategy, compared to large agency conglomerates such as Omnicom.
4. What does the article mean by “nontraditional ad services”? Why is spending on these services growing relative to traditional advertising? What are the implications of these trends for your career?

WSJ ID: [email protected] 

PW: IBM3072