Question #1

On what level of Maslow’s Hierarchy of needs would you place each of the following decisions and Why (a) buying health insurance , (b) going skiing , (c) following a low-fat diet?

QUESTION # 2

Describe in your own word the terms GOGNITiVE DISSONANCE and DECISION FREEDOM describe an example ( from yourself , relative or friend ) of cognitive dissonance after making the decision of attending a health care service, and another example applying decision freedom in selecting health care services.

QUESTION # 3

Which are the five steps including in Marketing Research ? List and briefly describe each one.

QUESTION # 4

What is the sampling method and which are the five choices it is dependent on.