QUALITY EXPECTATIONS

This  assignment will have you evaluating the effectiveness of tools used to  evaluate customer quality expectations, and achievement of those  expectations, as well as analyzing the ethical, security, and privacy  implications of obtaining and utilizing guest data.
 

If you  work in a hospitality organization, you may utilize the tools in place  there. If you do not, you must research a hospitality organization to  find out what tools they use to measure customer quality expectations  and guest assessment of those expectations. Comment cards, web based  feedback, social media, toll free numbers, suggestion boxes, or any  other programs or tools used by this organization should be analyzed. Be  sure to identify the organization and describe the tools utilized.  You  may provide examples if you wish.
 

In an APA formatted essay,  evaluate the effectiveness of those tools. Be sure to incorporate what  you have learned about the fifteen quality service components and  measurable objectives.
 

What recommendations would you make in  order to improve the effectiveness of these evaluative tools? Why? Do  the tools measure achievement of customer quality expectations? If they  do, explain why. If they do not, explain what changes you would  recommend and why.

Additionally,  recognizing that hospitality organizations collect and analyze guest  data, conduct some research regarding the legal use of guest data and  write a paragraph or two that discusses the ways that hospitality  organizations can ethically and legally use guest data gathered.   Include some real world examples, such as the legalities of storing  credit card information on hotel guest keys.

MINIMUM 850 WORDS, NO PLAGIARISM OR GRAMMATICAL ERRORS. APA PAPER WITH AN INTRODUCTION WITH THESIS STATEMENT, BODY WITH AT LEAST 5 ACADEMIC/PEER REVIEWED SOURCES AND A WELL WRITTEN CONCLUSION.  DUE 12/29/17 AT 11 AM NY EST TIME!