Qantas Airways is operated as one of the listed public Qantas group. The Airways are the national airline of Australia where its main hubs are in Melbourne and Sydney while the secondary hubs located in Brisbane and Perth.

Topic: Qantas Airline 

1. Executive Summary

2. Introduction. State the background information, current situation facing the firm and other relevant issues.

3. Strategic Marketing Objectives and Target Market: Objectives of the marketing plan, marketing strategies, target markets and major marketing problem and issues.

4. Environmental Analysis: Identify the broader situation affecting the company including demographics, technology, innovation, economic characteristics and forces of change and attractiveness of the industry.

5. Competitor Analysis. Identify the market share, profitability, growth, share price etc. You can show information specific to the company as well as comparing with competitors. Show financial reports in comparing competitors. Present information using various types of graphs, figure, pie charts etc. You do not need to write about other companies’ mission, objectives, marketing strategy etc.

6. Internal/ SWOT Analysis. Identify the firm’s resources, capabilities, core competencies, value chain activities, financial condition, current marketing strategies and objectives and SWOT analysis.

7. Recommendations. Provide alternative marketing strategies and recommend specific strategies.

8. Conclusion. Write final conclusion.

(here you just need to write this three points 3,4 and 5)

Additional Case Analysis( The case is in the other attached file)

1. Make a comparative analysis with other      competitors in the market in terms of growth, market share and financial      performance such as profits and compare last several years.
2. For example, if you have selected “Apple” then      you need to make a comparative study of Dell, HP, Toshiba, Compaq and      other major competitors. Similarly, you need to compare “Qantas” with      other major airline companies such as Malaysian airlines, Singapore      airline, Cathy pacific, British Airline etc. 
3. Show information using various types of graphs,      figure, charts (bar/pie), tables, time series analysis etc. Do not copy      graphs, figure, charts (bar/pie), tables, time series analysis but create      them using excel. 
4. Project should present global information and how      it is performing overall globally. However, certain situations, you can      show regional or country specific information.
5. You need to use APA referencing style. However,      you can use any other style consistently. Use multiple source of      information including journals, books, Internet. Make sure that you use      balanced source of information meaning that you do not use only internet      or book as a source.
6. It is illegal to copy from the internet or any      other sources but use reference/source.
7. Assignment should be printed in colour printer to      clearly show the graphs and figures