put yourself in the role of a CEO and create some strategies and an execution plan to achieve your proposed strategies

For this assignment, you will put yourself in the role of a CEO and create some strategies and an execution plan to achieve your proposed strategies.

Here is your scenario:

You are the CEO for Grocery Excellence---a company that is a manufacturer of refrigerated cases for grocery stores.

Create a formal strategy statement and execution plan for the following company objectives: 

Select 3 from the list below.

• Expand your company customer base from just the East Coast to the rest of the United States.
• Increase your profit margin 10%
• Increase your sales volume by 15%
• Improve corporate image and reputation and brand awareness
• Lower manufacturing production costs/overhead

Be detailed in your strategy planning and how you will execute the plan.

Length approximately 4-5 pages