Public Relations

The module will be assessed on an Assignment consisting of a video recording to be submitted in Week 11. 

The presentation will consist of a 10 minute presentation. 

You are required to choose one of the options below and from a public relations perspective review the campaign 

You will need to produce (1,500 words minimum, 2,000 words maximum):  09.2017 Page 5 of 7 1. 

A Powerpoint presentation explaining: 

 the background to the subject 

 the public relations issues faced

  any objectives they could establish for the campaign. 

 any positives or negatives 

 any recommendations for extending the impact of the campaign (60% of the marks) 

2. A Q & A document containing likely questions and responses to support the presentation. (20% of the marks) 

3. A recorded presentation on your research project which needs to be uploaded to Blackboard. (20% of the marks)

https://www.famouscampaigns.com/2019/07/kelloggs-turns-packaging-black-and-white-to-make-breakfast-more-creative/