Public Relations

 3 x 500-word reading summaries 

Demonstrates conceptual grasp of key terms and analytical approach to topic reading within 500-word limit  

 • Use appropriate referencing (APA or Chicago) 

• Double-space the assignment

 • Number each page 

 • Use a wide margin 

Choose any 3 essential readings (500-words each summary): 

a.   Culture

      Key concepts

      1. Anthropology 

      2. Ethnography 

      3. Cultural intermediary 

      4. Occupational culture 

      5. Postmodernism 

      Essential reading : 

      Set text: Ch. 2 Public relations in the postmodern city: An ethnographic account         of PR occupational culture in Mexico City  

b.   Social media 

      Key concepts :

      1. Social media 

     2. Public sphere  

    Essential reading : 

     Set text: Ch. 7 Pragmatism, semiotics and sacred truth 

c.  Popular culture  

      Key concepts 

     1. Popular culture

     2. Representation 

     Essential reading : 

     Saltzman, J. (2012). The image of the public relations practitioner in movies and television, 1901-2011. The IJPC Journal, 3, 1-50. Retrieved from http://ijpc.org/page/journal.html 

d.  History

    Key concepts 

    1. History 

    2. Historiography 

    3. Progressivism 

    4. Ideology 

    5. Professionalisation 

    Essential reading : 

  Sheehan, M. (2007, November). Australian public relations campaigns: A select historical perspective 1899–1950. Australian Media Traditions: Distance and Diversity: Reaching New Audiences. Sydney. Retrieved from http://www.csu.edu.au/special/amt/publication/sheehan.pdf  

e.   Globalisation 

      Key concepts 

     1. Public relations 

     2. Globalisation 

     3. Cosmopolitanism 

    4. Modernism 

    5. Critical studies 

Essential reading : 

 Sriramesh, K. (2009). Globalisation and public relations: An overview looking into the future. PRism, 6(2). Retrieved from http://praxis.massey.ac.nz/prism_on-line_journ.html