public relation

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As you watch the video, think about and answer the following questions in the discussion:

1] What is Edward Bernays' legacy in terms of how he influenced Ad & PR (particularly lifestyle branding)? Is it a good thing or a bad thing (or a bit of both)?

2] What is an example of good PR? What is example of bad PR? Explain your examples and explain why they are good/bad

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KATHERINE BECKS
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