Psychology and Mass Media- Individual Project 2

Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion:

• How is the product perceived?
• How do individuals respond to the campaign?
• What are the anticipated consequences of the campaign, if any?

Reading and Learning Materials

Use these resources to help you complete this assignment:

• The Best Digital Advertising Trends of 2018
• Influence & Persuasion: Crash Course Media Literacy #6