Pruitt Dis 2 Princ of Mkting

Discussion Board #2

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Using the Internet, find TWO examples of large companies directing marketing mixes to one or more major demographic groups (generational cohort, ethnic group, social class, etc.) Make sure to mention the demographic group that is targeted. In order to understand this exercise, you must have read Chapter 7. Do not use the same company for both examples. Also, you may not use the same example as another classmate (automatic zero!). You are required to describe the situation in words, but you MUST include links to the web pages that back up your examples.