Proposal for Acquisition ( General Motors Company (GM) acquiring Fiat Chrysler Automobiles (FCAU))

Industry Overview

1. What is the size of the industry?

2. How is the industry segmented?

3. What is the industry's projected growth and profitability?

4. What are the factors affecting growth and profitability?

5. What are the trends in the number of competitors and their size, product innovation, distribution, finances, regulation, and product  liability