Proposal assignment

You work as a communication specialist at Warby Parker, reporting to co-CEO David Gilboa. Using the skills you’ve been practicing in this course, respond to this challenge:

You’re helping Gilboa prepare a report about the company. Gilboa characterizes the report as a “public business plan,” in that it will discuss the company and its objectives, strategies, and operations without disclosing the sort of confidential information that a typical business plan includes. The target audience includes potential investors, employees, and business partners.

To help overcome shoppers’ reluctance to buy eyewear online, Warby Parker offers Home Try-On, in which people can order five pairs of frames, keep them for five days a no costs, then decide which pair they would like to order. This gives shoppers lots of time to try on the frames they are considering and get the options of family and friends.