Prompt: Imagine you want to create a small business. Review the guidelines for small businesses discussed in the Marketing Insight, “Positioning a Start-Up,” at the end of Chapter 7 and discuss how you would incorporate these guidelines in your business.

• Prompt: Imagine you want to create a small business. Review the guidelines for small businesses discussed in the Marketing Insight, “Positioning a Start-Up,” at the end of Chapter 7 and discuss how you would incorporate these guidelines in your business.

Requirements: After completing the lecture and reading assignments, write a 500-word response. Do not use the question in your response.