Promotion and the Product Life Cycle

Assignment Steps

Complete a minimum 700-word product strategy in Microsoft® Word. Incorporate a product strategy that addresses the following:

• Select      a product strategy.
• Address      at least three areas of the product lifecycle (NPI, growth, maturity, and      decline).
• Create      at least two different types of media methods for the product or service.      One method must be print and the other must be non-print, both of which      highlight your product or service. In your assignment, include 2-3      sentences about each media method (i.e., one paragraph of what you would      do, but not how to do it). For example, (this cannot be used in this      assignment), a non-print media method would be a Facebook campaign that      provides users with a reward for each review (positive or negative) about      the use/appearance/price/etc. of the product or service.
• Determine      how you will measure the marketing activities (i.e., what metrics will be      used to determine success or failure).
• Address      three elements of the following Product and Promotion List:
  • Integrated       marketing communication
  • Advertising       strategy/objectives
  • Push       and pull
  • Media       strategy
  • Advertising       execution                     
  • Direct       marketing
  • Public       relations/strategies
  • Positioning

The plan will be a continuation of the global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Note: Charts/graphs/tables do not count toward the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.