Project

Company name is : Ben & Jerry’s

You need to be able to answer the following questions satisfactorily upon completing your investigation into the marketing strategy of the chosen company/brand. (Check out the Rubric as well)

1. Name of the company, their vision and mission. Share their brand/company brief history. Description of the product/brand and the company. (5)

2. State and explain your Goal for the analysis and report. (5)

3. Explain with examples the relevant external market variables that have impacted the company’s market/product in recent years.   (5)

• What is the market size and market share?  Is it expanding or shrinking?  Why?

• Who are the major competitors? Do they pose a threat to the company? Why or Why not?

• What other information related to external environmental variables can you provide that can help us understand what is happening in the market related to the specific product market?

Follow only the below listed approved sites/links to do the necessary research.

1. Brand/company website, Company Financial reports

2. Essentials of Marketing, 18th ed.  Textbook

UHD Library Links:  (you can use your UHD login to access these links)

3. https://library.uhd.edu/az/databases?s=73844

4. Statista

https://www-statista-com.uhd.idm.oclc.org/Links to an external site.

Primary data/insight can be collected and used for your report such as store visits, merchandise/product analysis, survey of brand users, etc.  

Report: Submission On Canvas

Submit a written report (MS Word Document) with all the above sections identified with headings and subheadings. Add a title page, including the Topic, student names, and course section.  This report must be professional-looking and documented. References citation provided (MLA style) In text and at the end. The report should be written in your own words offering depth, sound reasoning, evidence, and examples to support your statements.  (follow due date)

WORD Document, double-spaced, 12 fonts. 2 1/2 pages 

For the class presentation  Use Visual aids such as PowerPoint slides, and other online sites creatively and professionally.