Professor MacQueen

profilePROFESSOR CALLEN

 QUESTION 1

Complete the warm-up exercise, Strategic Marketing Basics. A transcript of this interactive exercise is also available.

Consider what you learned in the experience and respond to the following in a minimum of 175 words:

  • As a marketing manager, how does a focus on sustainability inform your tasks and activities?
  • Pick a company or brand you are familiar with and share an example of how the company has incorporated sustainable practices. Why is it important to take a sustainable approach?
  • What partnerships and collaborations might a company enter into in order to maintain effective sustainability practices?
  • How might sustainability contribute to customer satisfaction?


QUESTION 2

 

Respond to the following in a minimum of 175 words: 

  • Do you think organizations differ from each other when placing importance on areas of the SWOT analysis?
  • Describe a real-world example of an organization that would place more importance on one area of the SWOT analysis compared to another area.
  • a year ago
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