Prof Double R

For this assessment, you will choose a real organization that you have interest in, then imagine that leadership has asked you to create a business strategy for the company. It is important that you choose a company in an industry that you can research in the Capella library and online to create a well-researched and supported plan.

Use information from the company's website, the Capella library, and your course textbook to complete this assessment. Write a business analysis that includes the following:

• Provide an introduction to the company and industry, and a summary of the PESTEL or Five Forces that you created, directing the reader to the full PESTEL or Five Forces in the appendix.
• Explain the generic business strategies for the company. Include cost, differentiation, and focus or hybrid information.
• Analyze the business strategy the company uses in its marketplace approach. Provide examples of how the strategy is used to position the company in a competitive environment.
• Analyze the company’s business model:
  • What are the core products?
  • How does the organization make money?
  • What is the customer value proposition?
  • What is the profit proposition?
• Analyze the corporate strategy of the company. Include the product, and geographical and vertical scopes in which it operates.
  • Has the company expanded from its original product line or field of operation?
  • Does the company own vertically-related activities along the value chain for its products?
• Analyze the overall corporate structure and key management systems.
  • Does the company employ diversification, vertical integration, or globalization?
  • Are global alliances part of the corporate strategy?
• Analyze the strategic fit between the business and corporate strategies of the company.

Deliverable Format

The business strategy analysis is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, including single-spaced paragraphs.

In addition to the analysis, include:

• Title page.
• References page.
• APA formatted references from at least five sources.
• 7 pages in length, in addition to the title and reference page. Length is not as important as clear, concise, well-supported content.
• Audience is organizational leadership