Prof Double R
PROFESSOR CALLEN
Create a place analysis in which you do the following:
- Identify all areas where Red Bull Energy drinks are currently sold and any new area where the new coffee-flavored energy drinks could be sold.
- Describe Red Bull's current distribution channels.
- How are they getting their product to market?
- Which distribution strategies are being used to effectively create a competitive advantage?
- Demonstrate an understanding of the place strategy and its effect on business success.
- Describe how the distribution decisions of the new coffee-flavored energy drinks effect the other Ps in the marketing mix.
- What recommendations can you make to Red Bull about their distribution decisions that may help to improve business success?
In the analysis:
- Incorporate information from one other source related to the content of the assessment. Cite any resources you use.
- Be sure your analysis presents a focused purpose through strong organizational skills. Also, be sure it presents evidence through strong paraphrasing/summarizing, appropriate tone, and sentence structure.
Length of paper: Approximately 3–4 typed, double-spaced pages, i
a year ago
25
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