Products, Services, and Prices in the Free Market Economy

Assume that one of the team member’s organizations, or an organization with which the team is familiar, has to make a decision related to increasing or decreasing the price of a good or service that it sells. Given that the ultimate objective is to increase the company’s revenue, how would you use price elasticity of demand to determine whether to increase or decrease the price? In a 700-1,050- word APA-formatted paper, justify your conclusion. Now think about the concept of income elasticity of demand. If the incomes of the customers for this good or service were to increase by 10%, would you expect the demand for it to increase by more than, less than, or about 10%? Why