Product Strategy Discussion
JavonMotley- Based on your decision matrix analysis, what country market did you select to study?
- What are the end-user considerations?
- Are their environmental conditions to consider in the target country?
- What governmental factors need to be considered?
- Export licensing
- Target country certification
- What is the competition for the product in the target country and does it require product modification?
- How should the product be packaged for international shipping to the target country?
- What servicing is required of the product?
Be sure to refer to Chap 9 in your textbook Albaum, G. (2011). International marketing and export management (7th ed). Prentice-Hall
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