product strategy
Losttime23
Purpose of Assignment
All products/services go through a life cycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing strategy and promotional efforts for a particular product or service. you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow you to demonstrate an understanding of the factors that can affect the launch of a product or service.
Assignment Steps
Create a minimum 700-word product strategy in Microsoft® Word. Complete the following on Amazon:
- Select a product strategy.
- Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline).
- Discuss two types of media methods you could use to highlight your product or service.
- Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).
- Address three elements of the following product and promotion list:
- Integrated marketing communication
- Advertising strategy/objectives
- Push and pull
- Media strategy
- Advertising execution
- Direct marketing
- Public relations/strategies
- Positioning
Note: Charts/graphs/tables do not count toward the word count.
- 4 years ago
- 15
Answer(1)
Purchase the answer to view it
- Theamazon.edited.docx
- Amazonproductsplagiarismreport.pdf
other Questions(10)
- quiz 5
- Separation of powers USA
- Assignment 1: Yahoo and Amazon: Building a Competitive Advantage Due in Week 3 and worth 300 points
- Physics
- Topic weekly exercise
- For Kim Woods ONly! 6-8
- ENG 1131 Audiences and Culture Exercises
- edit on PAPER OF STA WORKED ON MY MATH LAB
- A-Plus Writer
- Do it fast and correct account